Jaipur Rugs Company Case Study

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Jaipur rugs company case study.

A group presentation by aditya jhunjhunwala gulshan kaur bhamra prosenjit roy shouvik sarakar 2. Jrcpl was the largest exporter of hand knotted carpets from india. Bottom of the pyramid case study on jaipur rugs 9793 words 40 pages september 10 2009 case 1 428 849 jaipur rugs. Hul and its partner cnbc tv18 do not provide this information and are not responsible for the same.

The jaipur rugs case study is acclaimed to be the best success story at the bottom of the pyramid. Chaudhary who had been born into the business class he identified as a weaver company was started with 5 000 in borrowed capital. Using fine handspun wool silk and cotton the company has created a rich heritage of artistically designed high quality rugs with sophisticated textures in homes located across 40. In 2015 this company was the largest exporter of hand knotted carpets from india and faced two dilemmas.

The data views or any other information provided herein as part of the case study have been provided by the respective brand and company. Jaipur rugs case study 1. Jaipur rugs company private limited a family owned business was founded with the twin goals of leading a thriving export business and helping artisan weavers to live with dignity and keep their heritage alive. Choose from a wide variety of colors patterns sizes and great selection of premium designer handmade rugs carpets.

Founder of company is n k. Jaipur rugs was founded by n. The company s total sales revenue or. Company history jaipur rugs company private limited jrcpl was established in 1978 as jaipur carpets.

As chairman and managing director of the social impact venture jaipur rugs company pvt ltd which was founded in 1999 as jaipur carpets chaudhary has impacted the lives of 40 000 rural artisans. Shop online handmade rugs handcrafted carpet from jaipur rugs. Another pillar of the unique business model of jaipur rugs is its complex and robust supply chain which has been acclaimed by harvard and is being further studied to implement in other similar businesses. Background jaipur rugs is india s largest manufacturer and exporter of hand knotted and tufted rugs and carpets.

Jaipur rugs case study mentor details.